VISIT USA Act

Senate Bill

S. 3220

119th Congress

VISIT USA Act

In Committee

Introduced:Nov 19, 2025

Primary Sponsor

Dan Sullivan

R - AK

Cosponsors

5

Quick Stats

Policy Area

Immigration

Summary

The VISIT USA Act transfers $160 million from the Travel Promotion Fund to Brand USA, the public-private partnership that markets the United States as a travel destination to international visitors. The one-time transfer uses unobligated visa fee balances and requires matching funds from private sector partners.

Latest Action

Read twice and referred to the Committee on Commerce, Science, and Transportation.

AI Summary

Plain-English explanation of this bill

The VISIT USA Act transfers $160 million from the Travel Promotion Fund to Brand USA, the public-private partnership that markets the United States as a travel destination to international visitors. The one-time transfer uses unobligated visa fee balances and requires matching funds from private sector partners.

Last updated: 12/27/2025

Key Points

Main provisions of the bill

Transfers $160M from unobligated Travel Promotion Fund balances to Brand USA
Funds come from Electronic System for Travel Authorization (ESTA) visa waiver fees
Exempts transfer from normal annual caps on Brand USA funding
Maintains matching requirement: private sector must contribute dollar-for-dollar
Addresses tourism industry recovery needs

How This Impacts Americans

Potential effects on citizens and communities

U.S. tourism industry (hotels, airlines, attractions, restaurants) benefits from increased international marketing. Gateway cities and popular destinations see increased visitor spending. Brand USA can launch expanded marketing campaigns in key source markets. International visitors contribute billions to U.S. economy annually; enhanced promotion aims to increase market share against competing destinations.

Policy Areas

Primary Policy Area

Immigration

Scope & Jurisdiction

Jurisdiction Level

federal

Congressional Session

119th Congress

Citation Reference

3220, 119th Congress (2025). "VISIT USA Act". Source: Voter's Right Platform. https://votersright.org/bills/119-s-3220